Re-energising and repositioning an Efficiency Programme
Fuse supported Unilever to extend their successful Zero Based Budgeting program whilst repositioning it to shift the focus from cost saving to growth. The programme aimed to showcase best practices for working smarter to free up value for reinvestment.
Active over a 2 year period, Fuse delivered a fresh and energetic rebrand, and created a substantial bank of assets to support the communications plan. We created reusable templates and materials to fit with the value ethos of the programme whilst still maintaining impact.
Unilever ZBB
Unilever ZBB
To make a compelling case for change we created a video featuring the CEO and other leaders reinforcing the vision, key messages and highlighting success stories from teams around the world.
We scripted, filmed and edited these videos and promoted them across Unilever platforms using high impact eye catching graphics.
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Communications strategy and plan
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Tone & brand identity
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25+ Targetted case study newsletters
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Case studies
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Internal Yammer/sharepoint Ads
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League tables
Fuse produced:
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Dynamic and engaging sharepoint site
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Relevant video & PDF case studies
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Engaging work books
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Internal adverts
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Animated social media memes for Yammer